Read an article the other day about how Tech Celeb Guy Kawaski was able to launch a web 2.0 site for under $14 grand.  At first I got excited thinking it may have some genius tips on how to market the site, content mangement, traffic etc.  I was way wrong and very disappointed.  Guy is a great writer, and a pretty smart dude however this article struck me like a kick in the nuts. 

After the burning sensation left my pants – I digested the article.   I had to remember one very important factor about business – Guy is a brand celeb.  Guy Kawaski’s new, dare I say ‘risky,’ web 2.0 venture received almost 300,000 page views ON THE FIRST DAY.  Was it a huge success, genius idea or just great marketing?  Nope.  It was Guy. 

Remember this folks – if P-Diddy released a P-Diddy tampon, no matter what he did or invested, it would sell.  Likewise, if Guy Kawaski, Kevin Rose, or Steve Jobs start a new site, it’s going to do much better than anything any of us up-and-comers could dream of doing without a huge budget.  Granted, on a long enough time line a better idea, better implementation will kick the snot out of a poor idea conceived by Jesus himself, sticking out that great idea is a hard, daunting task.